DIAMOND MOTOR CORPORATION is a premier automotive dealership which sells and services Mitsubishi vehicles and products.

DMC opened its doors to the public in August 1969 as the national dealer of Fuso trucks. In 1972, DMC expanded its market to passenger cars after it was appointed as a direct franchisee of Chrysler Philippines Corporation, which eventually tied up with Mitsubishi Motors Corporation in Japan.

As a pioneer Mitsubishi vehicle dealership, DMC grew rapidly to become a leading retail partner of what is now Mitsubishi Motors Philippines Corporation (MMPC). This is considered as the country’s sole assembler and distributor of Mitsubishi vehicles. With the market acceptance and growth of Mitsubishi line, DMC has become one of the biggest automotive retail sales and after sales providers in the country.

In 1987, DMC transferred its sales office to the present address at Ortigas Avenue in Greenhills. This was done in order to increase its accessibility to customers and to expand and upgrade its service facilities. The Ortigas branch houses the administrative office and is considered the head office of the company. In the same year, DMC Service and Parts operations were also relocated to nearby Boni Serrano Avenue (formerly Santolan) in Quezon City.

To further reach wider clientele in the Eastern Metro Manila area, DMC inaugurated two modern full-service branches in 1991; the first is located along Quezon Avenue, Quezon City and the other along Marcos Highway in Cainta, Rizal. Both full service centers are located in the heart of the business districts of these cities – the Quezon Avenue branch is situated along the “automotive row” of Quezon City while the Marcos Highway branch stands next to the vast Sta.Lucia and Robinson’s commercial complex in the Pasig-Marikina area.
In 1997, another full-service branch was built along E. Rodriguez Jr. Avenue in Ugong, Pasig. This new complex is located along the progressive C-5 Highway linking the South and Eastern part of Manila. Its showroom was completed on May 2002 to address the growing demand for vehicles sales in the area. From all these business locations, DMC markets and services Mitsubishi passenger cars and light commercial vehicles.

To bring the services of the Company closer to its customers, DMC recently put up the Diamond Service Satellite Center (DSSC) in Fairview, Quezon City. The sales force of Quezon Avenue branch and the personnel of DSSC man this full-service outlet. It has been operational since early 2000. Its location is an upbeat residential and commercial area bordering the North of Manila and the province of Bulacan.

In 2003, however, the DMC Boni Serrano Parts and Service operations were transferred to the other existing branches to give way to a joint business venture with a top realty group to convert the Boni Serrano property into a residential condominium.

Along all these new and modern outlets, DMC continues to sell and service trucks and buses nationwide.

Till this day, Diamond Motor Corporation continues to be true to its commitment of delivering only the best services to its loyal customers.

CORPORATE PHILOSOPHY:

OUR MISSION:

To sell and service Mitsubishi vehicles, in the pursuit of excellence in this business, we are fully committed to providing quality service to ensure TOTAL CUSTOMER SATISFACTION among all customers of the organization, both external and internal. We vow to maintain utmost flexibility in responding to the demands of the times as we stand to firmly focus on these basic objectives.

OUR VISION:

To be the country’s premier automotive dealer in its ability and commitment to serve its customers.

CORPORATE RESPONSIBILITY:

DMC continues to improve its business facilities and has remained innovative in its focus on customer satisfaction and quality management. It continues to initiate programs designed to streamline operations and improve on customer service capabilities. By putting the customer first, the Company has achieved a high level of customer loyalty despite the erratic business itself as the leading Mitsubishi dealership. The track record and the staying power of the dealership can attest to its continuous commitment to provide quality service to all its customers.