TOYOTA ALABANG INC., the fourth dealer to be appointed by Toyota Motor Philippines Corporation, was organized on March 15, 1989 by a group of businessmen & professionals headed by Cesar T. Lee. After identifying the appropriate site for its facilities, Toyota Alabang completed construction of its showroom, parts warehouse, office & service facilities in a 5,000 square meter lot within a record time of 90 days. With his business acumen, Toyota Alabang turned into a success almost immediately and expanded its facilities to a total land area of four hectares after the first four years of operation.
Located strategically on the South towards the rapidly growing Cavite, Laguna, Batangas, and Rizal, Quezon area (Calabarzon) TOYOTA ALABANG was establish to engage in the selling of Toyota vehicles, parts, service & ancillary products to industrial, commercial & residential consumers. It embarked on a mission to provide its customers with quality vehicles coupled with reliable after-sales service. The idea was simple yet essential: “To provide a product every customer will be proud to own and a kind of service worthy of everyone’s trust”.
TOYOTA ALABANG has for sixteen years now upheld its tradition of service excellence & its endless pursuit of total customer satisfaction. Its management team endeavors to continually build the competencies of its personnel & to upgrade the technical skills of its service team who are provided with state-of-the-art equipment. Over time, adherence to this goal enabled Toyota Alabang to develop a reputable name in the market, which become synonymous with exceptional quality, value and reliability.